What is SEO?
SEO stands for Search Engine Optimization. It’s a set of practices and strategies used to increase the quality and quantity of traffic to a website through organic search engine results. The main goal of SEO is to improve a website’s visibility and ranking in search engine results pages (SERPs) for relevant keywords and phrases.
On-Page SEO:
- This involves optimizing individual web pages to improve their relevance and match specific search queries. It includes various tactics such as creating high-quality and keyword-rich content, optimizing meta titles and descriptions, using proper headings and subheadings, optimizing URL structures, and employing internal linking strategies. On-page SEO aims to enhance the content and HTML source code of a webpage to make it more search-engine-friendly.
Off-Page SEO:
- While on-page SEO focuses on optimizing elements within a website, off-page SEO concentrates on activities performed outside the website to boost its authority, credibility, and relevance. A significant aspect of off-page SEO is link building, which involves acquiring backlinks from other reputable and relevant websites. Social media marketing, influencer partnerships, guest blogging, and online reputation management also fall under off-page SEO strategies.
Technical SEO:
- This aspect deals with optimizing the technical elements of a website to improve its crawling and indexing by search engine bots. Technical SEO involves tasks like ensuring the site's architecture is easily navigable by search engines, optimizing site speed, making the website mobile-friendly, implementing structured data markup, fixing broken links or redirects, and resolving other technical issues that might hinder search engine crawling and indexing.
Remember, ads need attention and change, so be ready to mix things up based on what you see happening! 