Should blog be part of your e-commerce site or a separate site? What are the pros & cons of both alternative?
January 4, 2024
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What buyers want from content marketing?
Helpful Info:
- People like content that helps them with their problems or interests. It should give useful tips or solutions.
Fun Content:
- Content should be interesting and come in different forms like videos or articles to keep people engaged.
Being Real:
- People want honest info, not just ads. They like it when brands are genuine and open.
Regular Updates:
- Making content often helps build trust. People expect new stuff regularly.
Personal Touch:
- Content that feels like it's made for them is great. People like it when it fits their needs.
Learning Stuff:
- People like content that teaches them about trends or how to do things better.
Easy to Use:
- Content should be easy to find and read on phones or computers. It should be accessible to everyone.
Reviews Matter:
- People trust what others say about a brand. Good reviews or stories from other customers help.
Tell People What to Do:
Having clear instructions like “subscribe here” or “buy now” helps people know what to do next.
Doing Good:
People like brands that care about the environment and act responsibly.
In short, people want content that helps, is interesting, honest, updated, tailored to them, teaches, easy to use, has good reviews, tells them what to do, and supports good causes.