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The Most Common SEO Mistake by Matt Cutts
Once upon a time, the big boss of Google’s Webspam team, Matt Cutts, spilled the beans on SEO secrets through his blog and videos. He honed in on a big no-no: the obsession with PageRank sculpting using the nofollow trick.
PageRank sculpting was like an art form where you strategically slapped the nofollow tag on certain links, thinking you could boss around the flow of PageRank within your website. But then came Matt Cutts, the SEO guru, dropping truth bombs. He revealed that Google had tweaked its algorithm, giving nofollowed links the cold shoulder. PageRank sculpting? Not the golden ticket some SEO wizards thought.
Cutts dished out some advice straight from the SEO oracle:
- forget the sculpting drama. Instead, focus on making your site a haven of user-friendliness. Valuable content, a smooth ride for users, and a website that even search engines can navigate – that's the real deal.
Now, don’t get too comfy. The SEO universe is a rollercoaster, with algorithms doing the cha-cha. Matt Cutts might have had more to say since my last gossip session in January 2022. Stay in the loop with the latest gossip from the experts, and remember, what’s hot in SEO might have changed since I last spilled the tea.